An offshoot of a student final project, where we were randomly assigned a pharmaceutical and tasked with tweaking it slightly, and then developing collateral materials for the new drug’s roll-out. Afterward, I took that material into a more intensive ad campaign.
My fictional new Aleve supplements the pain reliever with electrolytes to aid in hydration. The campaign is geared towards those with physically active lifestyles or strenuous jobs, positioning Aleve as guard against pain’s inhibiting them from taking charge of the day and being their best selves. The lightning symbol is emblematic of those customers (and a play on “electro”).