Identity: Aerobie


In re-imagining the core identity for specialty sport toy producer Aerobie, I sought to elevate the company’s visual personality to match its dual passions for outdoor fun and engineering. The logo is meant to reflect that dynamic by being both expressive and precise: continuous looping type with rounded edges, built with perfect angles and circles (plus, hollowed out to evoke its flagship Flying Ring). The stationery and collateral brings in the drawing-board grid pattern, usually cutting diagonally either into a corner or halfway in, symbolizing the imagination and craft underlying Aerobie’s products.